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It's still early, but we're exploring how the team’s expertise with dynamic content can be used to power some types of Rich Pins. We asked Pinterest how it plans to integrate the Instapaper team, and a company spokesperson sent us this statement: Instapaper does the same thing, but for articles. Pinterest is a service for saving (mostly) images from around the web. It’s easy to see why Pinterest has an interest in Instapaper. Pinterest declined to comment on deal terms. It’s now run by CEO Brian Donohue, who is joining Pinterest as a product engineer as part of the deal.
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Read Angela's full bio Read the latest from Angela Moscaritolo I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia. Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade.īefore becoming an analyst in 2020, I spent eight years as a reporter covering consumer tech news. I unbox, set up, test, and review a wide range of consumer tech products from my home in Florida, often with the help of my pitbull Bradley. I'm PCMag's expert on fitness and smart home technology, and I've written more than 6,000 articles and reviews in the 10-plus years I've been here.
"Our focus is providing a great reading application to our users, we appreciated the opportunity to do that at Pinterest, and are excited to continue our work," they added. Instant Paper will take ownership of the app after a 21-day waiting period "designed to give our users fair notice about the change of control with respect to their personal information," the team wrote. We plan to continue offering a robust service that focuses on readers and the reading experience for the foreseeable future." "The product will continue to be built and maintained by the same people who've been working on Instapaper for the past five years. "We want to emphasize that not much is changing for the Instapaper product outside the new ownership," the team wrote. Now, Pinterest has agreed to sell Instapaper to Instant Paper, a new company owned and operated by the same people who have been working on the app since Arment sold it to Betaworks in 2013.Ĭurrent Instapaper users can rest assured that the service is not going away. After being acquired by Pinterest, the service ditched monthly subscriptions and started offering its Premium, ad-free service free for everyone. Pinterest purchased Instapaper in 2016, three years after New York-based startup studio Betaworks acquired the app from its original creator, Marco Arment.
First launched in 2008, the app has gone through various business models and several different owners.
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Instapaper, for the uninitiated, is a bookmarking service that lets you save articles and videos to read or watch later on your iPhone, iPad, Android device, or Kindle. In a Monday blog post (Opens in a new window), the read-it-later app announced a parting of ways with its current owner, meaning the service is independent once again. Instapaper is saying goodbye to Pinterest.
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